Proudly South African is the “buy local” campaign launched in 2001 by government, organised business, organised labour and community organisations (the constituencies represented in the National Economic Development and Labour Council – Nedlac) to boost job creation and pride in “local” by promoting South African companies and their ‘homegrown’ products and services.
Buying South African stimulates an increased demand for locally-produced products and services. This translates into the safeguarding of existing employment opportunities, economic growth, and the creation of more quality employment opportunities in our country.
By buying Proudly South African, both consumers and businesses are making a personal contribution to nation-building. Consumers get an assurance of quality because only quality products carry the Proudly South African mark, while members of the Campaign are furthermore committed to an uplifting ethos and socially responsible business practices which are reflected in the membership criteria. In this manner the Campaign represents and stimulates the creation of a virtuous circle which benefits all.
Membership is not restricted to a particular type of business or organisation. Any company or institution, whether it renders a professional service or is a manufacturing business; a public entity, sports body, school, tertiary institution, government department, municipality, NGO, town or city or even an individual, may be eligible to join the Campaign, provided that they support the Campaign’s overall aims and objectives and meet the Campaign’s membership criteria. test