Dear Honourable Members

As part of our repositioning, Proudly South African will perform an additional role to complement its Buy Local mandate, role and function. The Proudly South African Campaign fits in perfectly with the broader national developmental agenda and the recently signed Local Procurement Accord. We will play a very important role to promote and create a renewed awareness of local procurement in South Africa. 

We would therefore like to inform you that Proudly South African will roll out “Local Procurement Accord Road Shows”. The roadshows will include business forums, mall promotions, small mall expo’s and meetings with stokvel groups, churches, community organisations and schools across the nine provinces.

Through this engagement, Proudly SA seeks to strongly influence procurement in public and private sectors, to increase local production and stimulate job creation. This is in line with government’s plans to revive the economy so that unemployment can be decreased to 15% by 2020 under the New Growth Path by creating 5 million jobs.  We will also be focusing on educating consumers about the country of origin label. Consumers need to look for the label on each product and ensure their first choice of purchase is to support and buy local.

The Local Procurement Accord is a pact that seeks to boost local industry and create more jobs through localised procurement. The Accord was signed on 31 October 2011 by government, business, labour and community bodies - thereby bringing together the efforts of the public and private sectors. These role players have, through the Accord, committed themselves to increasing the number of goods and services bought locally to 75%.  The South African government, for example, has committed itself to significantly expanding the value of goods and services it procures from South African producers. This means national, provincial and local public entities – and state owned enterprises – will be required to procure both designated and undesignated products which are produced locally.

The initial list of designated products that has to comply with 75% local content includes the following:                            

    • Buses
    • Power pylons
    • Railway rolling stock
    • Pharmaceuticals
    • Set-top boxes for television  
    • Textiles and clothing
    • Canned vegetables 

The four social partners (organised business, labour unions, the government and community organisations) committed to procuring the following items complying with 100% local content:

    • Stationery
    • Office furniture
    • Promotional items/clothing
    • Corporate gifting
    • Catering services will be procured from local service providers.

The Proudly SA campaign seeks to fulfil an activism role to influence and change consumer purchase behaviour in favour of local companies and locally-produced, quality products and services.  In short, we work with (and lobby) all major constituencies, including the “Proudly South African Member Family” to promote BUY LOCAL.  Proudly South African has become a symbol for more than just job creation. It’s a symbol that represents business excellence, unity, national pride and patriotism.

All these partners throughout South Africa need to be educated to understand the impact of buying locally. The objective is to create awareness and promote locally produced products and services. We aim to ensure that the Buy Local message is “Top of Mind” through these road shows.


The road shows will be run under the theme “Be Proudly South African – Buy Local to create jobs”. The Buy Local message and its impact is central to these road shows.

In each province, the road show will kick off with a business forum, followed by mall, school activations and community and/or church group activations.

Proudly South African intends to hold the regional road shows from 11 May 2012 to March 2013.

    1. White River - Business Forum – 11 May 2012
    2. Nelspruit - Ilanga Mall Activation 12 and 13 May 2012
    3. Cape Town – Cape Gate Mall Activation  – 19 and 20 May 2012
    4. Ballito – Business Forum – 24 May 2012
    5. Durban – Gateway Mall – 26 and 27 May 2012
    6. Johannesburg – Business Forum - 19 June 2012
    7. Johannesburg – Maponya Mall Activation – 23 and 24 June 2012
    8. Polokwane Business Forum – 26 July 2012
    9. Limpopo – Limpopo Wine Show – 27 and 28 July 2012
    10. Kimberley Business Forum – 12 Oct 2012
    11. Kimberley – Diamond Route Mall – 13 and 14 Oct 2012
    12. Activations in and around Kimberley on route to Upington– Schools and Community Organisations - 15 to 18 October 2012
    13. Upington Business Forum – 19 October 2012
    14. Upington Mall – 20 and 21 October 2012
    15. East London – Business Forum – 16 November 2012
    16. East London – Main Mall – 17 and 18 November 2012
    17. Activations in and around East London on route to Port Elizabeth – Schools and Community Organisations - 19 to 22 November 2012
    18. Port Elizabeth – Business Forum - 23 November 2012
    19. Port Elizabeth – Green Acres - 24 and 25 November 2012
    20. George – Business Forum - 8 Feb 2013
    21. George – Garden Route Mall – 9 and 10 February 2013
    22. Activations in and around George on route to Vredenburg – Schools and Community Organisations - 11 to 15 February 2013
    23. Cape Town – Business Forum – 13 Feb 2013
    24. Vredenburg  - Large Store Promotion – 16 and 17 February 2013
    25. Bloemfontein – Business Forum – 8 March 2013
    26. Bloemfontein – Mimosa Mall – 9 + 10 March 2012
    27. Rustenburg – Business Forum – 15 March 2013
    28. Rustenburg -  16 and 17 March 2013 

I encourage all members to actively participate in these road shows, business forums, expo’s and mall activations when visiting your province/area. 

I look forward to seeing you at these roadshows.
Be Proudly South African. Buy local to create jobs.
Yours sincerely

Adv. Leslie Sedibe
Chief Executive Officer, Proudly South African | | Tel: (011) 327-7778 | Fax: (011) 327-3844

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