Marketing - Flagship Projects

 

 Easter/Winter Buying Campaign

 

BACKGROUND

  • 2006 Easter Campaign – first year of inception
  • Shopping list advertisements
  • Enhance the natural tendency of the retail sector to enhance sales/have special offerings during these periods
 

PURPOSE

  • To promote buy local trends of SA consumers
  • To promote Proudly South African products and services with key retailers
  • To influence SA consumers to adopt a buy-local approach – identify and buy products with the Proudly South African logo
  • To promote a culture of patriotism, national unity and pride and socially responsible citizens
  • To stimulate strategic partnerships within the Proudly South African member family
 

OBJECTIVE(S)

  • Increase the uptake from the current 30% to at least 33%
  • Focusing the attention of the media on “Buying and Supporting Proudly South African” products and services, through publicity and advertising
  • Encourage retailers to showcase Proudly South African products prominently on shelves in all the retail stores during the campaign periods
  • Re-emphasize the mandate of the Proudly South African Campaign and the role it plays in the growth of the economy in SA
  • To expose and increase awareness from 80% to 85% i.r.o. the products and services of Proudly South African member companies
 
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COSATU FEDUSA NAFCOC SABS SABC thedti ESKOM PetroSA BUSA