Marketing - Flagship Projects

 

 Consumer Education/Outreach Campaign

 
Primedia Outdoor campaign 2009

BACKGROUND

  • The first of its kind since Proudly South African inception
  • Lack of uptake of Proudly South African member products and services
  • Phase II – strong focus of educating consumers
  • ‘Buy local’ emphasis on influencing Consumer purchase power
 

PURPOSE

  • In line with Proudly South African strategy of enhanced overall delivery
  • A greater value contribution to members’ businesses
 

OBJECTIVE(S)

  • To raise level of awareness from 80% to 85% in this fiscal year
  • To educate consumers in 6x provinces – especially where slow uptake has been identified
  • To increase uptake of member products and services from 30% to 33% in this fiscal year
 
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COSATU FEDUSA NAFCOC SABS SABC thedti ESKOM PetroSA BUSA