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Marketing - Flagship Projects |
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Proudly South African Week |
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BACKGROUND - Commenced in 2002/03 – one day
- Increased to a week from 2003/04
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PURPOSE - To use economies of scale to focus attention of public on Proudly South African Campaign, purpose, members
- To empower consumers to be socially responsible
- To promote a culture of appreciation for buying locally produced products and services
- Partnership approach
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OBJECTIVE(S) - Increase level of awareness of Proudly South African companies by at least 2% from current levels
- Increase uptake (buy local) by at least 3 - 5% per annum (from the current benchmark of 30%)
- Prepare companies’ (at least two per year) products for the export market
- Create awareness that local consumption has the power to build a strong brand - increase by at least 5% per annum
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