Pridekit - Proudly South African Logo

The History of the Proudly South African logo

Proudly SA Member LogoThe Proudly South African logo symbolizes local content and quality.

With its roots in the South African flag, the Proudly South African logos is versatile and can be used on products, stationary, vehicles, advertising and promotional material.

The tick in the logo is the universal symbol of endorsement, signifying quality and approval.

The logo is protected by Merchandise Marks Act, the Trade Marks Act, Counterfeit Goods Act and the Common Law, and may only be used by accredited members, to ensure its integrity is maintained.

The decision to implement a ‘Buy South African’ campaign was taken at the Presidential Jobs Summit in 1998. More than two years of international research, planning and consultation have resulted in the Proudly South African campaign.

 
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